WE ARE THE LINK
TO YOUR COMMUNICATION
Consulting Services in Communication with the right results in the right time
~ Results ~
Online TV - Ganar-Ganar TV
MEDIA ACTIVITY: Launch of the 2013 campaign.
Television - TVNL
MEDIA ACTIVITY: Breakfast with media in Monterrey.
Corporate Magazine - Valor
MEDIA ACTIVITY: Media tour of auto parts plants.
Corporate Magazine - Valor GKN-HELLA-BERH
Challenge: To bring together several plant assemblers and highlight the industry in Mexico Worked with an US Agency in a media tour of 3 Mexican States. We invited 5 reporters from different publications to this tour of different plants in Mexico. In addition to the cover, the article included 11 pages of valuable information about the industry and each of the participating companies.
Broadcast Television - Morning Express Show
MEDIA ACTIVITY: Interview “Foam can be recycled”.
National Newspaper - Excélsior
MEDIA ACTIVITY: Press Release and Interview “ISACA Geolocation Survey”.
National Newspaper - Excélsior ISACA
Challenge: To highlight the ISACA global survey and make it appeal to Mexican media. We designed a newsworthy angle based on the trends of geolocation services in Mexico and personal security, to highlight ISACA’s global survey.. We went into depth on this topic through an interview with an ISACA spokesperson, who gave tips on the intelligent use of geolocation.
Magazine - Alto Nivel
MEDIA ACTIVITY: Exclusive Interview.
Magazine - Alto Nivel FedEx Express
Challenge: To develop a strategy that will capture the interest of the magazine and to put Fedex Express on the cover. Developed an angle aligned with the themes of foreign trade and competition, and offered Alto Nivel an exclusive interview with the international president of Fedex Express. Reporters traveled to Memphis for this interview.
Magazine - Diabetes Living
Global Stevia Instit
MEDIA ACTIVITY: Telephone Interview with Spokesperson in Argentina “Stevia, Sweet and Natural".
Magazine - Diabetes Living Global Stevia Instit
Challenge: To delve into the topic of Stevia despite the fact that the Institute did not have a spokesperson in Mexico. We generated media interest by speaking via telephone with a spokesperson from the Institute in Argentina. Then followed up with the appropriate information to Mexico, and were able to get a 3-page article.
Magazine - Forbes Mexico
MEDIA ACTIVITY: Media Tour to FedEx Memphis Distribution Center.
Magazine - Forbes Mexico FedEx Express
Challenge: To highlight the global capacity of FedEx A plan was laid out before the launch of the magazine in Mexico; therefore, its publication was included in the third edition of Forbes Mexico (April 2013) It is a chronicle of the Forbes’ editor’s visit to the Memphis Distribution Center, and was published in the Management section. The article included interviews with executives of the company in Memphis and in Mexico.
Trade Magazine - Infochanel
MEDIA ACTIVITY: Product Presentation.
Trade Magazine - Infochanel Tableau Software
Challenge: To take advantage of the Tableau Executive’s visit to Mexico to introduce the software’s newest version We created an informative angle that highlights the benefits of the new version of Tableau, and coordinated interviews with media specialists.
Monthly Supplement - Reforma
Dart de México
MEDIA ACTIVITY: Tour of the Dart Plant “Give foam a break”.
Monthly Supplement - Reforma Dart de México
Challenge: To secure Green editors interest in the topic of foam recycling We extended an invitation to the supplement team to get to know Dart’s recycling project in the State of Mexico. They traveled to Dart facilities and the tour included the recycling center, the plant, the museum, and the company’s first collection center. An online clipping and video was also generated.
Magazine - Expansion
MEDIA ACTIVITY: Announcement of Acquisition “The First Step in Spain”.
Magazine - Expansion Grupo ADO
Challenge: To simultaneously communicate, in both Spain and Mexico, the acquisition of Grupo Avanza by Grupo ADO. A bi-national strategy was coordinated with the client and agency in Spain. The resulting press release was distributed simultaneously in both countries, and the media attention was aligned in content and time.
Newspaper - Capital de Mexico
MEDIA ACTIVITY: Media Seminar “Necessary IT Services”.
Newspaper - Capital de Mexico ISACA
Challenge: To increase recognition of ISACA as a source of knowledge on the management of IT risk and governance. We designed an exclusive seminar for media representatives, where we showcased the latest documents and books created by ISACA at the global level. In addition, we highlighted the importance of COBIT 5.
Trade Magazine - Mejores Empleos
MEDIA ACTIVITY: Success Story “The case of global success”.
Trade Magazine - Mejores Empleos FedEx Express
Challenge: To highlight the result of the integration of Fedex Express in Mexico, from the angle of its people. We documented the success story through Fedex Express’ term as one of the Best Companies to Work For, and through an interview with a human resources specialist.
Newspaper - Reforma
MEDIA ACTIVITY: The Success Story through the voice of the customer.
Newspaper - Reforma Tableau Software
Challenge: To allow a third party to highlight Tableau’s benefits. We created a success story working from the point of view of Tableau client, and generated the opportunity to interview them. They were the ones who highlighted the features and benefits they have gained by using the software.
Cover of a Local Newspaper - El Sol del Bajío
MEDIA ACTIVITY: Invitation to the event “Inauguration of the GKN plant”.
Cover of a Local Newspaper - El Sol del Bajío GNK
Challenge: To highlight the importance of GKN in Mexico. We coordinated with the client the details of the launch event, and the Governor of Guanajuato attended. We invited local media, and national media traveled from Mexico City
~ Our Experience ~
~ Recommendations ~
"The communications industry should hold up KeepEngaged as a case study of a first rate public relations consultancy. Time and again, KeepEngaged has been my go-to agency in Mexico and never disappoints. The team is comprised of leading professionals who never let anything fall through the cracks and are always at the top of their game."Aileen Abella, A² Media
KeepEngaged se distingue por NO ser una agencia convencional de Relaciones Públicas. Ustedes rompen el molde y lo reconstruyen día a día con cada cliente, con cada proyecto, con cada comunicado... Gracias por hacernos partícipes de esta importante aventura que representa la comunicación.Gerardo Pedra Rocha, Gerente de Reciclaje. Dart de México
KeepEngaged ha sido más que un soporte con medios de comunicación, ha sido un aliado estratégico de negocios. A través de la información y conocimiento de la industria, ha ayudado a dirigir la comunicación de la organización. Contar con el apoyo de KeepEngaged ha sido clave para el éxito de nuestro desarrollo durante momentos clave en Mexico.Javier Orcí Berea, Communications, Advertising & Brand Manager.
~ About Us ~
In KeepEngaged we seek to accompany our clients in all communications aspects.
We consider that by being close to our clients we become ready to give the right consulting advices during the planning, development and measurement of each of the PR activities that try to create relations and engage audiences.
What do we offer?
Our mission is to provide consultancy services specialized in communication and public relations supported by a clear understanding of the business of our clients, their marketing plans, and industry; as well as by knowledge of the potential and reach of diverse communication platforms and media.
Our ultimate goal is to support our clients through flexible, creative, professional, and ethical services adding tangible value to their company or organization. We are convinced that being simple operators of communications plans does not work anymore. In KeepEngaged we move a step further and our strategic consultancy services analyzes all the angles that firms, brands or products should consider before implementing their communications activities. That way, we can develop proposals that work and are measurable.
The social networks are more relevant every day, and there are many of the companies that offer to implement them without a strategic foundation aligned to the business objectives of the organizations. Keep Engaged helps to define the strategies, the metrics and the contents that could be evaluated, allowing making the necessary adjustments and being prepared for a possible eventuality.
This program is tailored to meet the needs of communication and public relations of SMBs in Mexico. We understand that traditionally such services are not widely available due to the investment required.
Therefore, Keep Growing services have been designed to have an affordable cost with the same quality that is offered to our large clients.